I wanted to offer my clients more flexibility when choosing their photographs from me because sometimes retouching might not be necessary for a photo that already looks fantastic and just needs a little expert tweaking rather then extensive retouching. The best way to describe the process and the difference between retouching and grading is this:
Grading is like a tailor made instagram filter, basically the styling of the image as a whole.
Retouching is all about focusing on the details in an image removing any distractions/imperfections.
Grading commonly affects tone, contrast, brightness etc, essentially creating the mood, look, and feel. Each image that you select for Grading will be uniquely customised by myself.
This is a fantastic option to have at your finger tips especially with my more creative sessions because not every shot will require the more in-depth process that retouching offers.
Have a look at the movable slider for a before and after.